view site style created in 2006
Precious is a pioneering online magazine for women,
specifically targeting women of colour. Precious was the first
magazine to recognise this audience and address their need. The Precious
readership has grown massively since its launch in 2000. Its original design
was sophisticated and contemporary yet after five years the managing editor
decided it was time for a change.
Keys2 were tasked with coming up with a design that injected a shot of freshness into the site while remaining true to the brand image that had been built up over the years.